ToMoviee
As Art Director, I led the creative direction for the global launch of Wondershare ToMoviee, a new video editing tool positioned to compete with Google Voe3. I was responsible for developing a full suite of visual assets tailored for international markets, ensuring consistency across digital platforms, product interfaces, and marketing collateral. This included campaign visuals, branding extensions, promotional content, and creative assets for user acquisition. The campaign emphasized ToMoviee’s intuitive editing features and AI-enhanced capabilities, aiming to position it as a powerful and user-friendly alternative in the next-gen content creation space.