To ensure efficiency and brand consistency throughout the campaign, I leveraged Figma’s advanced tools—especially components, auto-layouts, and libraries. These were crucial in scaling the creative across dozens of deliverables, including social media posts, banners, and email assets. With shared components and responsive design logic in place, updates were seamless, and collaboration across teams (design, copy, and marketing) stayed perfectly aligned.
One of the game changers in this campaign was the use of AI-generated images. Instead of relying on stock models or organizing costly photo shoots, I directed the generation of hyper-targeted visuals using AI tools. This approach dramatically sped up production, gave us full creative control over lighting, expressions, and setting—and most importantly, allowed us to tailor imagery that truly resonated with our diverse audience.
One of the game changers in this campaign was the use of AI-generated images. Instead of relying on stock models or organizing costly photo shoots, I directed the generation of hyper-targeted visuals using AI tools. This approach dramatically sped up production, gave us full creative control over lighting, expressions, and setting—and most importantly, allowed us to tailor imagery that truly resonated with our diverse audience.
As part of the Mother's Day campaign at Wondershare, I led the UX design of a responsive promotional landing page for Filmora, tailored for both mobile and desktop experiences. My approach focused on user flow clarity, emotional engagement, and conversion optimization. I designed with intent—from scroll behavior and content hierarchy to CTA placement—ensuring users could easily explore the offer and take action. The result was a seamless and emotionally resonant experience that aligned perfectly with the campaign’s goals and user expectations.
To support the campaign, I used Figma’s advanced features—particularly components, variants, and auto layout—to build a flexible design system that scaled effortlessly. This system allowed our team to produce over 60 pieces of social media content across multiple languages and formats. By centralizing design logic and using smart constraints, we maintained brand consistency while significantly speeding up production. The modular setup also made it easy for collaborators to localize and adapt content without compromising quality or visual coherence.
We strategically incorporated user-generated content to boost engagement and authenticity. By encouraging our community to share personal stories and videos celebrating motherhood, we created a two-way conversation that made the campaign feel more human and emotionally resonant. UGC became a key asset across social media and the promotional landing page, reinforcing our message while showcasing the real creativity of our users. This not only deepened brand loyalty but also increased organic reach across platforms.
We saw an estimated 22% increase in product downloads during the campaign window, alongside a 35% spike in landing page visits. Social media content—especially those featuring user-generated contributions—achieved over 1.5 million impressions and contributed to a 28% growth in video views compared to previous seasonal promotions. The cohesive UX across devices and consistent creative direction helped optimize the funnel and convert engagement into tangible growth.