Fresh Start Foods
Branding Project
Branding Project
In this branding project, the goal was to create a brand capable of evoking the feelings of 'farm freshness.' Departing from conventional notions of freshness, I opted to incorporate the power of the morning sun, fields, and elements that convey the essence of 'being local, being from a farm.'
The yellow color creates a pleasing contrast with the majority of green leaves and establishes a harmonious connection with other vegetables, such as carrots and potatoes. The packages are designed for easy visibility, featuring a minimalist vibe and clear communication.
