Growth in crypto means the same as in any other business: delivering real value to users.
Sustainable, meaningful growth is achieved through a simple formula: product, brand, and community must align around the same core value.
Ten years ago, crypto was a promise; today, it's a business. And like any business, it’s about experience, trust, and community. Forget marketing gimmicks—we're focusing on genuine community engagement through meaningful experiences, excellent client relationships, and long-term retention.
I joined Metis DAO with a simple mission: to create a brand. Three years later, I became the Design Lead, bridging gaps between marketing, product, and community development—in other words, driving growth.
Examples of marketing materials developed under my supervision at Metis.
Examples of events
Metis Results
Between late 2020 and mid-2022, I helped Metis grow from $7M to nearly $1B in Total Value Locked (TVL). This was the result of a strong mix of carefully selected events, AMAs, a consistent flow of content on social media, and investment in a global community.
Mini Metis
I left Metis to pursue a dream: my own crypto project, Mini Metis.
I built it from scratch, deepening my product knowledge while staying hands-on with community development and social media content.
The result was a token that truly resonated with the Metis community.
Mini Metis Marketing Materials
Unfortunately, Mini Metis did not achieve the level of success the team had anticipated. The project is still active, but I’m no longer part of its development.
AUK AI
I was invited to Aurk to assist the team with development and growth. We created strong branding around AI robotics and decided to develop a community based on Telegram groups.
Our main tactics included conducting raids, followed by releasing new tools. Despite being a "small project," our goal was to create a highly professional appearance, systematically delivering weekly updates and keeping our holders fully informed about the development.
https://coinmarketcap.com/currencies/aurk-ai/
Our main tactics included conducting raids, followed by releasing new tools. Despite being a "small project," our goal was to create a highly professional appearance, systematically delivering weekly updates and keeping our holders fully informed about the development.
https://coinmarketcap.com/currencies/aurk-ai/
Examples of social media content
Example of a video developed for Raids
AURK AI Results
After a successful stealth and fair launch, we began building the community around the brand, releasing materials primarily on X and Telegram. We utilized buy-bots and partnered with signal influencers to promote the token.
Product and Management roles
While developing AURK, I also served as a Product Design Consultant for Obinex, a pre-seed trading platform featuring gamified elements.
Currently, I work as an Art Director at Wondershare—the creators of Filmora—where I manage a design team and lead growth initiatives across various products, including Filmora. Our goal is global expansion, with a particular focus on North America.
Why am I looking for a new opportunity?
Wondershare does not offer remote work and is not involved in crypto-related projects. My career objective is to work on crypto-related projects.